The Initial Period of the Automobile Business
From Textile Machinery to Automobiles
"Always be studious and creative, striving to stay ahead of the times." Inheriting the principles of Sakichi Toyoda, his eldest son Kiichiro Toyoda (founder of Toyoda Motor Corporation) had a dream to realize domestic automotive business by the brain and skills of the Japanese and challenged many difficulties together with his colleagues. Here the start of automotive business is divided into 3 parts (Determination, Challenge, and Striving Forward) introducing their footmark through impressive scenes and quotes of Kiichiro.